A new Perodua Myvi called the Perodua Myvi Limited Edition (Myvi LE) will be launched tomorrow. The new Myvi will be available in three colours – Ivory White, Ebony Black and a new colour Dazzling Red, which is pictured above.
The new Dazzling Red colour has a decidedly pink hue to it, obviously targeted at ladies who are considering buying the current Myvi.
The Perodua Myvi LE will only be available with an automatic transmission. It is based on the 1.3 liter Standard Automatic model but equipped with additional trim. The female target audience is made even more apparent with the new MD Aminar Rashid Salleh commenting that lady drivers place great importance on vanity mirrors in their cars, thus the inclusion of a vanity mirror on the driver’s side.
The LE has new trim colour and fabric, door inner handles, an “LE” carpet mat, and decorative cubic printing on both the centre cluster and the door trim armrests. There’s also dual airbags for the people at the front. The radio has USB and Bluetooth connectivity. On the outside, Perodua has fitted the Myvi LE with smoked clear rear combination lamps, “LE” badging and side door moldings.
Treat it as an additional accessory package to fit onto the 1.3 Standard Automatic model, since the LE is a RM1,700 premium over the 1.3 Standard AT. It’s priced at RM48,600 for metallic paint colours and priced RM500 cheaper for the solid colours.
Stay tuned – we’ll be bringing you more photos and details about the car tomorrow as Perodua have only released this single photo today. UPDATE: We’ve obtained more photos – look after the jump for hi-res photos!
The thing I found out in this blog is that many proton supporters is supporting for nothing. And they do not see the ‘danger’ behind all this practice of rebadging.
But in our deepest heart we know that this inspira is not the genuine proton product. The Inspira is just a mirror and copy of the Lancer. How can our people so foolish that we treat it like our very own ‘creation’?
They are good in the car spec, good in arguing, good in cursing, good in taxing but they are unable to see with a clearer picture and the important point in doing business is to do R&D and polish up the management, production, sales & service line. Take the opportunity while proton is still under the government protection to improve themselves. Government protection is a privilege and not a must.
The winner in this games is definitely Mitsubishi because proton has to pay a long term loyalty for every Inspira that is sold in the country. For Mitsubishi, they are selling Lancer and ‘Inspira’ and proton is indirectly ‘controlled’ by them. Aren’t they see this picture? We get ‘muka’ but our ‘pocket’ & ‘brain’ is ‘empty’
You can argue that other car maker also practice rebadging but they also having their own car model. Rebadging would be beneficial in short term but it will make the proton R&D lazy and no progress. We have Proton Emas but when can we see it in the Malaysian road?